Although we’ve transitioned into the digital era, there’s no doubt that offline to grass root marketing still yields immense power and effectiveness. Here are several offers we can provide.
- Community / genre targeting
- Research, outreach and infiltration
- Recruit and administer Street Teams with fans and taste-makers
- Special events
- Brand ambassador / loyalist programs
- Grassroots marketing
We’ve found that combining “on-the-street” and “on-the-web” activities creates a more engaging (total) experience, with numerous synergistic possibilities, including driving traffic back and forth between online and offline venues and providing consumer-generated content for digital campaigns.