3 Steps to Powerful On-Site SEO Content Marketing
Quick & Powerful On-Site SEO
With over 8-years deep in digital marketing, I’ve seen overcomplicated backlinking methods – to impressively creative DIY sequences. Most seo marketers try to fly under the radar, but they will eventually get caught once the algorithms outsmart them.
What we’ll be focusing on in this guide, are the three simple steps that will will always work, period. If you haven’t started your optimizing your page contents, then it’s never too late to shake things up.
Don’t be fooled: SEO and content marketing does not have to be an overcomplicated process; most experts dramatize the work involved so they can ask for a greater pay. Of course, if you’re trying to rank for highly competitive keywords such as ‘basketball shoes’, then yes, it may cost you an arm or leg.
This quick and powerful short guide will help kickstart your content optimization journey, so you too, can fight for a piece of the top search ranking spots.
1. Prepare the ‘Wanted’ Keywords
You need to first do your research. Do not skip through this. Compile a list of specific keywords you’d like to rank for.
I’d advise using Google Adwords keyword tool to hunt for low to medium competitive search terms. The tool will detail it out for you. Alternative keyword research tools I use are: Long Tail Pro
These should be the ‘exact search terms’ your audience will write in the search box when they visit Google.
Start with 10 Manageable Keywords.
Take it easy if you’re just getting started.
You need to train your mental muscle first. Starting with an excel sheet of 30-50 keywords is a rookie mistake – you’ll only wear yourself thin. Compete for more after you’ve conquered the first 10 – don’t get too ambitious.
Quick summary: When you’re writing your promotional materials, articles, blog posts, or any on social media sites, you’ll be integrating these keywords into your message.
Make the above researching step a good marketing habit, as it will nurture your site rankings with over time. Your consistency will help you beat those who aren’t.
‘Buying’ Keyword Examples
Before we discuss about weaving your chosen keywords into the body of your content, be aware of what ‘buying keywords’ are. These simply have commercial intent.
If your website is a shop or you’re offering something for sale, you may want to compete for the ‘buying keywords’.
If you own a streetwear shop, some buying keyword terms would be “streetwear clothes” “buy streetwear” “streetwear shops”.
Or, narrow it down to specific brand-specific keyword buying terms like “Buy [brand] clothing” “shop for [brand] online’
So, if I were to write a quick promotional message on any social platforms, it would look like this:
If you’re searching for fast shipping online streetwear shop, make sure you check out LUXLIVIN online to get your hands on international streetwear clothes and brands.
Fair warning: Don’t overdo content SEO.
You should never spam your page’s with multiple ‘buying keywords’ on one page. The most repetitions for any given keyword should be twice on the same page. If you overuse a keyword, Google or other search engines will detect this and mark your page as spam. Then – all your hard work would’ve been for nothing.
2. Weaving It In
After you’ve done your keyword research and filtered out all low to medium competitive keywords, memorize them. Read aloud each of them 10-20 times, until you can’t help but remember each vividly.
Whenever you’re producing any future content for your website, you’ll have to weave them in naturally. It needs to mesh well with the body and make sense.
It should never seem forced or unnatural to the reader.
If any keywords don’t blend well, create an entirely new sentence to accommodate the keyword. You’ll find a way around this. It’s simply a matter of writing & re-writing.
For example: If you enjoyed reading about “keyword phrases”, make sure you check out more of our other pages here.
Sometimes, you may as well create a new page, or multiple pages if there are money keyword phrases you’d like to rank for.
Remember – keep it as natural as possible. Don’t spam your content with your new found keywords. If you write for the search engines only, you may just get penalized later. Trust me, the search engine spiders know what you’re up to and they can easily detect manipulative behaviors.
To ensure that every page is keyword optimized, ask yourself the following questions:
- Is your keyword, or keyword phrase in your title?
- Does your keyword appear at least 2-3 times throughout your page?
- Are you using relevant keywords?
- Is your URL keyword optimized? Are your keywords in your permalink?
- Do you have photos or videos to accommodate your content to guarantee a content-rich experience?
- Are your pictures correctly keyword optimized (alt tag) also?
These are all on-site factors that Google will love you for. Don’t have them in place, and you won’t get their love.
3. Staying on Track
Once your seo marketing campaign is running, you need to measure your own performance. I’d suggest using keyword rank checking tools such as Serpbook. Go with the basic account setup first.
Whenever you’re producing content, ask yourself: Am I giving what my visitors expect to see? Do I ‘really’ deserve to be ranked?
Aim to lend a hand, not aim to rank.
There you have it: The 3-steps to ensuring that all your content creation efforts will pay off. Don’t forget to pump relevant backlinks back to your popular pages after.
If I were to give you a content seo mantra, then it’d be: Give people what they’re ‘searching for’. Not only will your bounce rate improve, but so will the entire user-experience for your page visitors. This is exactly how search engines will reward you. Anything else will be defeating the purpose of SEO.
Don’t come across as a spammer who’s in it for the short term wins.